Take a Closer Look
WORK
Here’s a selection of projects I’ve worked on over the last five years, a mix of branding, product marketing, and creative storytelling that highlights my journey of turning ideas into impactful solutions. Each piece reflects a blend of strategy, creativity, and innovation
Dirayaah: Brand Refresh
Spearheaded a comprehensive brand refresh for Dirayaah, redefining its strategy, visual identity, and messaging across all channels. Delivered impactful results by creating new English and Arabic websites and modernizing the company’s brand presence to align with market needs.
- Developed new brand guidelines, including messaging, tone of voice, and positioning.
- Restructured services and crafted a new company profile for enhanced communication.
- Directed the creation of user-friendly bilingual websites, significantly improving online visibility.
Zido World: Brand Refresh
Executed a complete brand refresh for Zido World, delivering a cohesive new identity well-received by stakeholders. Focused on creating a fresh visual and verbal identity while aligning the brand with modern market expectations. In addition to brand guidelines, positioning, and messaging aligned with Zido’s goals.
Bisaat – SaaS Platform for Content Creators
Successfully launched Bisaat, a SaaS platform empowering corporate and content creators to build educational and training portals within minutes. Led branding, product strategy, marketing, and messaging to position it as a market leader in the EdTech space.
Majaalis – SaaS Platform for Islamic Learning Institutions
Launched Majaalis, a SaaS platform enabling Islamic learning institutions to create educational portals quickly and easily without coding or design expertise. The platform broadened ZAD’s product portfolio and market reach.
Understanding Saudi Kids' Apps Usage: Market Research Project
Conducted an in-depth market research study for a leading Saudi parenting organization to explore app usage and behavior patterns among Saudi children. The study included over 1,600 participants (parents), providing valuable insights into children’s digital habits, trends, and preferences. The research also analyzed the competitive landscape and delivered actionable recommendations to enhance engagement and app development strategies.
Showcasing Dirayaah at the Digital Transformation Forum for Nonprofits
Managed Dirayaah’s participation in the Digital Transformation Forum for the Nonprofit Sector, overseeing all aspects of the marketing campaign and event materials. This included booth design, branded giveaways, and presentations aligned with the company’s mission.
A Concept Development of Surur: A Community for Quranic App Developers
Developed the initial concept for a community of Quranic app developers, which was later launched as the “Surur Platform” in the attendance of His Royal Highness Prince Faisal bin Bandar bin Abdulaziz during the Quran Tech Conference. The platform aims to bring together developers, foster collaboration, and support innovation in Quranic applications, creating a unique ecosystem for advancing Quranic technology. Recently, the platform was renamed “Itqan” and is now under active development to bring the vision to life.
Aigner Kids Digital Presence: Luxury Fashion Brand
Back in 2018, Secured a contract to manage the digital presence of Aigner Kids, Germany’s top luxury brand for children’s fashion, with a focus on the GCC region. Developed a digital strategy to boost social media engagement and rafted marketing materials that resonated with luxury audiences.
City-Inspired Iced Latte Concept – Nescafe
In a contest to develop iced latte products for refreshing certain European markets, I presented the idea of city-inspired iced lattes, each infused with unique flavors that evoke the essence of iconic cities around the world. My creative approach, blending cultural diversity with unique tastes, was recognized and awarded for its originality and quality.
The Mixers: Branding & Growth
Shaped the brand strategy of The Mixers, a creative and digital agency in Cairo, Egypt. I developed the agency’s name and brand narrative based on the idea of blending creativity and strategy, much like a chef mixing ingredients. Over five years, I contributed to storytelling, content editing, and leading creative strategies to drive business growth and client success.
A Concept Development of CoffeeMe: Award-Winning Mood-Based Coffee App
Developed a mood-based mobile app concept back in 2019, that allowed users to choose their coffee based on their mood or how their day was going. With personalized recommendations and interactive modes like “Stay Alert” or “Take a Break,” the app enhanced customer engagement and transactions while earning recognition for its innovation.
Setio – A Babysitter On-Demand App
Back in 2017, Founded and launched Setio, a mobile app connecting moms with nearby, on-demand babysitters. The app was featured in Entrepreneur Al-Arabia for its innovative approach to addressing a pressing need for families in the region.