Assem is a core member and a true catalyst for Dirayaah's growth. He possesses a deep understanding of integrated marketing, reminiscent of veteran marketers from the pre-digital era, while excelling in the modern landscape of digital marketing—from strategy to the fine details of content and performance. Beyond his marketing expertise, Assem brings a unique blend of creativity, discipline, and a profound appreciation for modern arts and Arabic literature. This rare combination has enabled us to live up to our slogan of ‘setting thoughts in motion,’ leaving a distinctive mark on our product development and go-to-market strategies.